Babingtons is the oldest tea room in Rome: since 1893 it has overlooked Piazza di Spagna, serving exclusive blends and traditional English dishes in a timeless setting.

For the brand we took care of: packaging, illustrations, photo composits, operational manuals and conceptual maps, taking care of both the layout and the copywriting. We also provided strategic marketing consultancy.

Respecting Babingtons' identity — which combines Victorian Quirky, a connection with Rome and a touch of modernity — we developed a complete visual system: illustrations, composits, patterns for retail environments and coordinated packaging.

We then took care of the design of internal manuals dedicated to service and tea selection, with technical sheets, mind maps and a set of custom icons and infographics.