For Stella Tures, an Italian lifestyle brand of slow fashion, we curated the Autumn/Winter 2022-2023 campaign. Inspired by the Alkekengi, a plant symbolising rebirth and inner strength, the collection, set in rural scenery, features essential and playful garments, combining simplicity and fairytale magic, with particular attention to the choice of natural and sustainable materials.
As an agency, we collaborated with the Stella Tures team to develop the collection and a visual narrative that reflected the essence of the brand, capturing the harmony between the garments and the surrounding environment. The result is a campaign that celebrates the beauty of nature and simplicity, inviting one to rediscover the charm of the small things through a fairytale perspective.
Project
Fall/Winter 2022/2023 Campaign
Role
Design consultant & PhD
Date
2022
Project Manager
Edward Ralph









